Digital Compact Camera Nikon COOLPIX S550

January 29, 2008

High performance, elegant design and advanced functions that help capture smiles more consistently and beautifully

TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX S550, a stylish new camera that elegantly packs high performance and advanced functions into the smallest body in its class^*1. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces in the full beauty of special moments.

The COOLPIX S550 teams 10 effective megapixels of sharp resolution with quick response, and maintains image quality when taking advantage of sensitivity settings as high as ISO 2000. Enhancing compositional freedom is a 5x Zoom-NIKKOR lens with the range to ably cover scenes from buildings and group pictures to close-up portraits.

Unique new functions for the COOLPIX S550 help make it easier to shoot beautiful portraits and faithfully record precious smiles when they appear. Smile mode displays a gauge that indicates when the selected subject smiles, enabling the user to capture just the right moment. Blink warning displays a message when it detects that a subject has blinked, offers quick magnified visual confirmation, and allows the shot to be retaken immediately. The COOLPIX S550 will be available in a choice of Titanium Silver, Urban Black, Blue, or Purple body colors^*2.

*1Among competing 10 effective megapixel class compact digital cameras equipped with retractable 5x zoom as of January 29, 2008 (according to research conducted by NIKON CORPORATION).
*2Color availability may vary according to region.

Note:Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S550 Feature Highlights

VR image stabilization

Compensating for the effects of camera shake to realize sharper results, electronic VR (Vibration Reduction) image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements, particularly in lower light conditions.

ISO 2000 capability provides extended shooting range

Extended light sensitivity range with manual settings up to ISO 2000 makes it easier to take great-looking pictures in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 64 and ISO 800. And High-Sensitivity mode minimizes blur by automatically selecting optimal light sensitivity.

Large 2.5-inch LCD monitor for quality viewing and menu operation

The COOLPIX S550 is equipped with a quality 2.5-inch LCD monitor that features 230k-dots of high resolution, a wide 170-degree horizontal and vertical viewing angle, anti-reflection coating for better display in bright situations, and an acrylic panel that prevents scratches and fingerprints. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Nikon COOLPIX S550 Other Features

Three Unique Nikon Image Innovations
– Improved Face-priority AF, In-Camera Red-Eye Fix, D-Lighting
Active Zoom allows smoother zooming for close-ups
Macro shooting from as close as 10 cm (4 in.)
Three movie modes with sound, plus time-lapse movie mode
Time zone function for easy setting of multiple locations
SDHC card compatibility
Approx. 50 MB of internal memory
USB connectivity
PictBridge support

Nikon COOLPIX S550 Specifications

Swipe horizontally to view full table.

Effective pixels	10.0 million
Image sensor	1/2.3-in. CCD; total pixels: approx. 10.34 million
Lens	5x Zoom-NIKKOR; 6.3-31.5mm (35mm [135] format picture angle: 36-180mm); f/3.5-5.6; 8 elements in 6 groups; Digital zoom: up to 4x (35mm [135] format picture angle: 720mm)
Focus range (from lens)	35cm (1 ft. 2 in.) to infinity (∞), Macro close-up mode: 10cm (4 in.) to infinity (∞) at wide-angle
Monitor	2.5-in., approx. 230k-dot, wide viewing angle TFT LCD with anti-reflection coating
Storage media	Internal memory (approx. 50 MB), SD memory cards
Image size (pixels)	3648 x 2736 (High: 3648/Normal: 3648), 2592 x 1944 (Normal: 2592), 2048 x 1536 (Normal: 2048), 1024 x 768 (PC: 1024), 640 x 480 (TV: 640), 1920 x 1080 (16:9)
Vibration Reduction (VR)	Electronic VR
ISO sensitivity	ISO 64, 100, 200, 400, 800, 1600, 2000, Auto (auto gain ISO 64-800), High-Sensitivity mode (ISO 64-1600)
Interface	Hi-Speed USB
Power sources	Rechargeable Li-ion Battery EN-EL11 (supplied), AC Adapter EH-62E (optional)
Battery life	Approx. 200 shots with EN-EL11 battery (based on CIPA standard)
Dimensions (W x H x D)	Approx. 90 x 53.5 x 22 mm (3.6 x 2.1 x 0.9 in.) excluding projections
Weight	Approx. 120 g (4.2 oz.) without battery and SD memory card
Supplied accessories^*	Rechargeable Li-ion Battery EN-EL11, Battery Charger MH-64, AV/USB Cable UC-E12, Strap, Software Suite CD-ROM
Optional accessories	AC Adapter EH-62E

*Supplied accessories may differ by country or area.

System Requirements

OS	Macintosh: Mac OS X version 10.3.9, 10.4.x Windows: Windows Vista (32bit), Windows XP Home Edition/Professional pre-installed models
Note	CD-ROM drive required for installation. Only built-in USB ports are supported.

*Microsoft®, Windows® and Windows VistaTM are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Macintosh®, Mac® OS and QuickTime® are either registered trademarks or trademarks of Apple Inc. in the United States and/or other countries. The SDHC logo is a trademark. PictBridge is a trademark. D-Lighting technology is provided by Apical Limited. The FotoNation logo is a trademark. Products and brand names are trademarks or registered trademarks of their respective companies.
*Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. January 2008