Philosophy & Vision

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.

Kazuo Ushida
Representative Director

Our Philosophy

Trustworthiness and Creativity

Our corporate philosophy is “Trustworthiness and Creativity.” These are simple words, but they are not easily put into practice. These important words represent unchanging principles to which we will always be dedicated.

Our Aspirations

Meeting needs. Exceeding expectations.

“Our Aspirations” mean not only to meet the needs of customers but also to provide customers with new value that exceeds their expectations. “Meeting needs. Exceeding expectations.” is our vision for the future.

Our Commitments

Be proactive

Be broad-minded and well-informed in order to act quickly and resolutely.

Communicate well

Harmonize diverse skills by thinking out of the box and communicating effectively with others.

Seek new knowledge

Pioneer new potential through self-study and insatiable curiosity.

Display integrity

Work with diligence and sincerity as a responsible individual.

These are the everyday policies we live by to realize our aspirations.

Medium Term Management Plan

Provides information on a restructuring plan announced on November 8, 2016.