Digital Compact Camera Nikon COOLPIX S6800 / S6700 / S5300 / S3600 / S2800

January 7, 2014

5 new COOLPIX S-series cameras equipped with features such as 12x optical zoom, built-in Wi-Fi^®, 12 Glamour Retouch effects, and movie recording functions with 4-axis vibration reduction

TOKYO - Nikon Corporation is pleased to announce the release of five new COOLPIX S-series models incorporating advanced functions and ease of use.

S6800: Equipped with a 12x optical zoom lens and Wi-Fi^® function

S6700: A model offering superior image quality and high-power zoom with an effective pixel count of 20.1-million pixels and a 10x optical zoom lens

S5300: A slim and stylish model equipped with an 8x optical zoom lens and Wi-Fi^® function

S3600: A slim and stylish model equipped with an 8x optical zoom lens

S2800: A stylish camera supporting simple operation with an effective pixel count of 20.1-million pixels and a 5x optical zoom lens

Shared Features

1. Built-in Wi-Fi^® that makes connecting with others more fun with simple connection to smart devices (S6800 /S5300)

The built-in Wi-Fi^® function can be used to transfer photos* to a smart device over a wireless connection as soon as they are taken. Photos can be easily shared with family and friends, or uploaded to blogs or social networking sites (SNS). In addition, the display on a smartphone, tablet, or other smart device can be used to frame images and control shooting remotely. This is very convenient when taking group photos and the like in which the user is included. With remote shooting, the self-timer, zoom, and shooting information are also displayed on the smart device screen.

• *The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device's app store), and Wi-Fi connection settings must be applied before image transfer is possible.

2. A function for recording 1920 x 1080/60i movies with superior picture quality with the press of a button (S6800 /S5300)

1920 x 1080, 60i movies with stereo sound can be recorded by simply pressing the camera's movie-record button. A variety of recording functions are also available. Dramatic movies recorded using the HS Movie function can be played back in slow motion at 1/4 or 1/2 the normal playback speed, or in fast motion at twice the normal playback speed. Recording of a single movie can also be paused and resumed to include only the desired portions of an activity or event in a movie.

3. 4-axis vibration reduction that effectively compensates for camera shake with movie recording (S6800/S6700/S5300/S3600)

Four-axis vibration reduction combines lens-shift vibration reduction, which compensates for camera shake with which the camera tilts slightly to the left and right or forward and back, with electronic vibration reduction, which compensates for camera shake with which the camera moves slightly to the left and right or up and down, for effective vibration reduction under a wide variety of circumstances, such as when recording movies while walking. Effective stabilization of the scene displayed in the monitor as well makes framing movies easier for sharp and clear recording.

• *4-axis vibration reduction is used only with movie recording.

4. A variety of effects that can be applied with shooting and after: Glamour Retouch effects, Special Effects, Quick Effects (all 5 models)

A total of 12 Glamour Retouch effects, including 4 new effects

In addition to previous Glamour Retouch effects—Skin Softening, Small Face, Big Eyes, Powder, Hide Eye Bags, Whiten Eyes, Whiten Teeth, Redden Cheeks—users can apply four new effects—Eye Shadow, Lipstick, Glare Reduction, Mascara— for a total of twelve effects. The application of Glamour Retouch effects makes portrait subjects appear more glamorous and alive.

Eyeshadow

Choose from purple, pink, brown, or green

Lipstick

Choose from red, pink, beige, or orange

Glare reduction

Reduces glare off of faces

Mascara

Emphasizes eyes in the way mascara does. Five options are available.

Special Effects mode, which allows users to apply special effects, including those that modify colors or contrast, with recording of still images and movies

The results of Special Effects are displayed with the view through the lens in the monitor before shooting or recording begins, allowing users to choose, preview, and apply a special effect.
Users can choose from Soft, High Key, Low Key, Nostalgic Sepia, High-contrast Monochrome, Selective Color, Pop, Super Vivid, Painting, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process (four colors), and Mirror* effects.

• *The Mirror effect is available only with the S6800 and S5300.

Quick Effects (32) that can be applied to images in 3 easy steps

Quick Effects enables editing of images in just three simple steps: shoot, apply, and save. Effects can be selected after previewing expected results in the camera monitor, allowing users to enjoy photo expression as intended.
A total of 32 effects are available: Soft, High Key, Low Key, High-contrast Monochrome, Selective Color (12 colors), Pop, Super Vivid, Painting, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process (four colors), Cross Screen, Fisheye, Miniature Effect, Sepia, Cyanotype, Soft Portrait, and Photo Illustration.

5. Target Finding AF, with which the user need simply point the camera at the intended subject and the camera automatically focuses on the optimal subject, and Scene Auto Selector mode, with which the camera automatically applies the optimal scene mode (all 5 models)

Target Finding AF

By simply pointing the camera toward the intended subject, the camera instantly predicts and displays the portion on which focus will be acquired. As the active focus area is automatically specified in accordance with the size of the subject, focus can be acquired on the intended portion. Target Finding AF is effective not only with human subjects, but also when photographing smaller subjects such as flowers, food, and the like.

Scene Auto Selector mode

Scene Auto Selector mode is enabled as soon as the camera is turned on. The camera identifies the scene and applies the optimal scene mode, making shooting fun, without confusion, even for those using a digital camera for the first time.
One of ten scene modes, including Portrait, Night Landscape, Backlighting, and Close-up, is automatically specified.

S6800 Primary Features

• 1.An effective pixel count of 16.0-million pixels and a backside illumination CMOS sensor
• 2. A 12x (up to 24x with Dynamic Fine Zoom) optical zoom NIKKOR lens that covers the wide-angle 25mm to telephoto 300mm range of angles of view (equivalent focal lengths in 35mm [135] format)
• 3. A compact size and stylish design that can easily be taken anywhere
• 4.Built-in Wi-Fi^® that makes connecting with others enjoyable with simple connection to smart devices
• 5.A function for recording 1920 x 1080/60i movies with superior picture quality with the press of a button
• 6.4-axis vibration reduction that effectively compensates for camera shake with movie recording

S6700 Primary Features

• 1.An effective pixel count of 20.1-million pixels and a high pixel count CCD sensor
• 2.A 10x (up to 20x with Dynamic Fine Zoom) optical zoom NIKKOR lens that covers the wide-angle 25mm to telephoto 250mm range of angles of view (equivalent focal lengths in 35mm [135] format)
• 3.A function for recording 720p-format HD movies with monaural sound with the press of a button
• 4.4-axis vibration reduction that effectively compensates for camera shake with movie recording

S5300 Primary Features

• 1.An effective pixel count of 16.0-million pixels and a backside illumination CMOS sensor
• 2.An 8x (up to 16x with Dynamic Fine Zoom) optical zoom NIKKOR lens that covers the wide-angle 25mm to telephoto 200mm range of angles of view (equivalent focal lengths in 35mm [135] format)
• 3.An elegant design that is slim and stylish
  • Adoption of a rounded form makes the camera appear slimmer. Components with a different texture have been adopted for the camera's front surface and middle cover, and a vapor-deposition ring around the lens barrel make the camera look and feel more elegant. The camera is available in 3 colors: black, pink, and plum.
• 4.Built-in Wi-Fi^® that makes connecting with others enjoyable with simple connection to smart devices
• 5.A function for recording 1920 x 1080/60i movies with superior picture quality with the press of a button
• 6.4-axis vibration reduction that effectively compensates for camera shake with movie recording

S3600 Primary Features

• 1.An effective pixel count of 20.1-million pixels and a high pixel count CCD sensor
• 2.An 8x (up to 16x with Dynamic Fine Zoom) optical zoom NIKKOR lens that covers the wide-angle 25mm to telephoto 200mm range of angles of view (equivalent focal lengths in 35mm [135] format)
• 3.An elegant, slim and stylish design available in a wide variety of colors
  • The camera is beautifully designed with a distinctive rounded form. It is available in six colors: black, silver, red, blue, decorative pink, and pink.
• 4.4-axis vibration reduction that effectively compensates for camera shake with movie recording

S2800 Primary Features

• 1.An effective pixel count of 20.1-million pixels and a high pixel count CCD sensor
• 2.A 5x optical zoom NIKKOR lens that covers the wide-angle 26mm to telephoto 130mm range of angles of view (equivalent focal lengths in 35mm [135] format)
• 3.Special Effects that can be applied with shooting and after: Special Effects mode for fun application of image effects before shooting, and Glamour Retouch effects for impressive portraits that emphasize a person's expression

The information is current as of the date of publication. It is subject to change without notice.

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