Digital Compact Camera Nikon COOLPIX S3700/S2900

January 14, 2015

Nikon releases two stylish and slim compact digital cameras
The COOLPIX S3700 is equipped with an 8x optical zoom lens, built-in Wi-Fi®, and NFC support
The COOLPIX S2900 is equipped with a 5x optical zoom lens and has a slim, lightweight body

TOKYO - Nikon Corporation is pleased to announce the release of two new slim and stylish COOLPIX S-series cameras, a line of compact digital cameras that incorporate advanced functions in a refined design, the COOLPIX S3700 and the COOLPIX S2900.

The S3700 has an elegant, compact body with a depth of approximately 20.1 mm*1. It offers an effective pixel count of 20.1-million pixels*2, and is equipped with an 8x optical zoom NIKKOR lens that covers the wide-angle 25 mm to telephoto 200 mm angles of view (equivalent focal lengths in 35mm [135] format), and utilizes Dynamic Fine Zoom to increase zoom capability up to approximately 16x. It is equipped with a variety of advanced functions suited to portrait photography, including Smart Portrait mode, which offers an array of effects that users can enjoy applying prior to shooting, as well as Glamour Retouch, which allows users to add various effects that enhance the faces of human subjects after images are captured. In addition, built-in Wi-Fi® and NFC*3 support allow users to easily transfer images to a smart device. This means that users can not only preserve beautiful images of vacations and special events, but it expands the ways in which they enjoy connecting with others.

The S2900 offers an effective pixel count of 20.1-million pixels*2, and is equipped with a 5x optical zoom NIKKOR lens that covers the wide-angle 26 mm to telephoto 130 mm angles of view (equivalent focal lengths in 35mm [135] format) and utilizes Dynamic Fine Zoom to increase zoom capability up to approximately 10x, all in a slim body with a depth measuring approximately 19.8 mm*1. 10x Dynamic Fine Zoom makes it easier for users to enjoy zoom photography equivalent to approximately 260 mm (equivalent focal length in 35mm [135] format). In addition to an array of in-camera image editing functions, the S2900 is equipped with a number of functions that make capturing beautiful images easy while leaving everything up to the camera, including Scene Auto Selector, with which the camera identifies the subject and shooting conditions to automatically enable the optimal scene mode, and Target Finding AF, with which the camera automatically focuses on the most suitable subject when the user simply frames a photo.

  • *1Excluding protrusions.
  • *2May be reduced by image processing.
  • *3Supported only by devices running Android™ 4.0 or later. Still images only.

COOLPIX S3700 Primary Features

1. A refined design, and a slim and lightweight body that can be taken anywhere

Despite extensive use of an aluminum alloy metal, the camera has a depth of approximately 20.1 mm*1 and a weight of approximately 118 g*2, making it slim and lightweight enough to be taken anywhere. An elegant and refined design, with a firm and comfortable grip that makes the camera very user friendly, also increases its functionality. The S3700 is also available in a wide variety of colors.

  • *1Excluding protrusions.
  • *2Including battery and memory card.

2. An 8x optical zoom NIKKOR lens that achieves the superior image quality only a true camera can offer

The S3700 is equipped with a high-performance NIKKOR lens, itself equipped with a lens-shift vibration reduction (VR) function, that makes the most of the detail possible with an effective pixel count of 20.1-million pixels*. The lens offers 8x optical zoom that covers the wide-angle 25 mm to telephoto 200 mm angles of view (equivalent focal lengths in 35mm [135] format) and supports capture of images exhibiting superior image quality and in which blur is effectively controlled, even when Dynamic Fine Zoom is used to increase zoom capability up to 16x, or an angle of view of approximately 400 mm (equivalent focal length in 35mm [135] format).

  • *May be reduced by image processing.

3. Built-in Wi-Fi® and NFC support*1 that allow users to easily enjoy sharing images

The S3700 supports NFC*1, which enables Wi-Fi® connection by simply touching the camera to a smart device such as a smartphone*2. Connection to smart devices that do not support NFC is also simple using the camera's new Wi-Fi® button, allowing users to immediately transfer images to a smart device, from which they can be uploaded to an SNS, even while on vacation or attending a special event. In addition, the smart device to which the camera is connected via Wi-Fi® can also be used as a remote control because the display on the smart device can be used to frame images and control shooting remotely.

  • *1Supported only by devices running Android™ 4.0 or later. Still images only.
  • *2The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device's app store).

4. Improved Smart Portrait mode

By simply selecting this mode prior to shooting, users can enjoy a variety of forms of expression.

Functions for adjusting the appearance of skin tones or the overall ambiance of images
Skin softening: Smooth skin tones and wrinkles in human faces.
Foundation Makeup: Adjust skin tones.
Soft: Soften the overall impression of images.
Vividness: Adjust the vividness of images overall.

Functions for capturing the best portraits
Smile timer*: The camera automatically releases the shutter whenever a smiling face is detected.
Blink proof*: The camera automatically releases the shutter twice with every shot and saves the image in which the subject's eyes are open.

Functions for capturing self-portraits that users can also enjoy with friends
Self-collage*: The camera captures a series of four or nine images at intervals and saves them as a single collage image. The series of images captured for a self-collage are also saved as individual images.

  • *May not be available in combination with other functions.

COOLPIX S2900 Primary Features

1. A slim and stylish body that can be taken everywhere, everyday

With a depth of approximately 19.8 mm*1 and a weight of approximately 119 g*2, the S2900 is extremely portable with a size small enough to easily fit in a purse or bag. Its elegant and stylish finish comes in a variety of colors, allowing users to choose their favorite.

  • *1Excluding protrusions.
  • *2Including battery and memory card.

2. An effective pixel count of 20.1-million pixels* and a 5x optical zoom NIKKOR lens

The S2900 offers an effective pixel count of 20.1-million pixels* and is equipped with a 5x optical zoom NIKKOR lens that covers the wide-angle 26 mm to telephoto 130 mm angles of view (equivalent focal lengths in 35mm [135] format). In addition, it is equipped with Dynamic Fine Zoom, which enables approximately 10x zoom for a maximum focal length of approximately 260 mm (equivalent focal length in 35mm [135] format) and with which resolution is preserved in the digital zoom range.

  • *May be reduced by image processing.

Features Common to Both the COOLPIX S3700 and COOLPIX S2900

1. Functions that make capturing images as intended possible while leaving the work up to the cameras

Scene modes that enable automatic capture of images as intended

By simply choosing the scene mode best suited to the scene to be captured, camera settings are automatically optimized for that scene. Capturing panorama photos is also easy using Panorama Assist, with which multiple shots are combined in-camera to create panoramas.

Scene Auto Selector mode

By simply framing a subject, the camera identifies the subject and shooting conditions, and automatically applies the optimal scene mode, enabling capture of most subjects without user adjustment of settings.

Target Finding AF

When images are framed, the camera predicts the primary subject and immediately focuses on that subject. The camera automatically recognizes not only human subjects, but also subjects such as foods, small objects, and flowers as primary subjects.

2. A variety of functions for enhancing images before or after they are captured

Glamour Retouch (12 effects) for enhancing human expressions

Users can create memorable portraits with the addition of a variety of effects to the faces of human subjects after photos are taken. Users can also choose the degree to which each effect is applied, as well as the colors used.
COOLPIX S3700 (12 effects): Small Face, Skin Softening, Foundation Makeup, Glare Reduction, Hide Eye Bags, Big Eyes, Whiten Eyes, Eye Shadow, Mascara, Whiten Teeth, Lipstick, Redden Cheeks
COOLPIX S2900 (12 effects): Small Face, Skin Softening, Powder, Glare Reduction, Hide Eye Bags, Big Eyes, Whiten Eyes, Eye Shadow, Mascara, Whiten Teeth, Lipstick, Redden Cheeks

Special Effects

Applied with shooting, images with which characteristics such as hue or contrast are modified can be captured. The selected effect is reflected in the monitor display, allowing users to shoot while previewing a simulation of expected results.
COOLPIX S3700 (9 effects): Nostalgic Sepia, High-contrast Monochrome, Selective Color, Pop, Soft, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process, Mirror
COOLPIX S2900 (8 effects): Nostalgic Sepia, High-contrast Monochrome, Selective Color, Pop, Soft, Toy Camera Effect 1, Toy Camera Effect 2, Cross Process

Quick Effects

Quick Effects enables editing of images in just three simple steps: shoot, apply, and save. Users can enjoy photographic expression as intended by editing images while previewing effects in the preview display.
COOLPIX S3700 (7 effects): Painting, Photo Illustration, Soft Portrait, Fisheye, Cross Screen, Miniature Effect, Portrait (Color + B&W)
COOLPIX S2900 (6 effects): Painting, Photo Illustration, Soft Portrait, Fisheye, Cross Screen, Miniature Effect

  • *Products, brand names and service names are trademarks or registered trademarks of their respective companies.
  • *Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
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The information is current as of the date of publication. It is subject to change without notice.

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