Nikon D3X and D90 Honored with TIPA European Photo & Imaging Awards

May 7, 2009

TOKYO – Nikon Corporation is pleased to announce that the Technical Image Press Association (TIPA) has honored two Nikon products with significant awards this year. TIPA named the Nikon D3X digital-SLR camera Best D-SLR Professional in Europe 2009 and the Nikon digital-SLR camera D90 Best D-SLR Advanced in Europe 2009.

TIPA is a non-profit, independent professional organization open to all magazines within the European photo and imaging publishing industry. Each year a group of editor members representing leading photo and imaging magazines from across Europe choose the TIPA European Photo & Imaging Award winners by vote. These prestigious awards for the best photographic and imaging products of the year are widely recognized throughout the industry.

The official TIPA announcement included the following comments on the two winning Nikon products.

The Best D-SLR Professional in Europe 2009 – D3X

The TIPA jury comments: "Modeled on the D3; the Nikon D3X with a 24.5-megapixel, full-frame, FX-format sensor size of 35.9 X 24.0 mm was made for highly skilled professional photographers. Beautifully built, with a superb, approximately 100% viewfinder and a reassuringly comfortable grip, the D3X combines very high resolution and a wide dynamic range with outstanding low-noise performance – a great feature for quality, high-end photography."

The Best D-SLR Advanced in Europe 2009 – D90

The TIPA jury comments: "With its compact body, the Nikon D90 offers a true marriage of technology and innovation in its movie making capabilities. Its CMOS sensor offers the definition and quality of the successful D300 for a much lower price. A truly sturdy D-SLR, suitable for all terrains."

The official awards ceremony will be held on June 10, 2009 at the Grand Hotel Schloss Bensberg near Cologne, Germany.

Nikon has always offered true enjoyment to users of Nikon products, creating links between people and generations. This year Nikon celebrates the 50th anniversary of the Nikon F mount, the lens mount that forms the link between interchangeable-lens SLR cameras and NIKKOR lenses. Adopted for the latest digital-SLR cameras as well, this mechanism acts as the foundation of photo imaging culture in this new digital age.

Throughout its 92-year history of developing and utilizing optical and other advanced technologies for use in the development and manufacture of cameras and lenses, Nikon has taken its role in the capture of "special moments," regardless of the age or situation, very seriously. By continuing to develop attractive products equipped with the latest in state-of-the-art optical technologies, Nikon will introduce new ways to enjoy light, in the hopes of increasing the number of people who know the joy and thrill of capturing and sharing "special moments" by even one.

Nikon has launched Nikon Next, a new brand communications site that presents the future of digital-age photo imaging expression in a variety of formats. This site features information on Nikon digital cameras, beginning with the TIPA award winning D3X, and exhibits works by well-known artists in the digital imaging field.