Digital Compact Camera Nikon COOLPIX S52c/S52

April 10, 2008

Stylish design with advanced features for beautiful photos and sharing excitement

TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX S52c and S52. The COOLPIX S52c and S52 offer high-quality wave-surface design and allow users to explore new experiences in digital photography. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S52c and S52 realize optimum performance and maximum image quality.

A powerful 9.0 effective megapixel image capability ensures sharp resolution for outstanding photos. Equipped with a high-performance digital image processing engine and a built-in “right-angle” optical lens shift VR (Vibration Reduction) 3x Zoom-NIKKOR lens, the compact COOLPIX S52c and S52 realize clarity and vivid color. High sensitivity up to ISO 3200 allows for flexibility when shooting fast moving subjects and in low light conditions.

Experience the fun and freedom of built-in Wi-Fi support (COOLPIX S52c only) and my Picturetown^*1, Nikon's exclusive image storage and sharing site. Upload, categorize and share photos directly from the camera to my Picturetown and explore the potential of “anytime, anywhere” access. The my Picturetown service offers the Picture Bank function for easy storage and Picture Mail, which triggers an email notification to friends anywhere. In addition, my Picturetown allows for easy viewing on cell phones (Japan and US only) and simple posting of links to blogs and websites. Pictures can also be played as full-screen slideshows with my Picturetown.

The COOLPIX S52c and S52 let the user compose and view shots with ease, even out in the sun, with their 3.0-inch LCD monitors offering bright and large images. Users can also explore the possibilities of the Pictmotion function and take sharing-enjoyment one step further by creatively combining their favorite movies and photos with music and visual styles.

Accompanying their advanced features, the COOLPIX S52c and S52 exude elegance with their wave-surface designs. Featuring smooth curves and a metallic finish with color clear coating for an attractive luster, the COOLPIX S52c and S52 seamlessly combine high-performance and sleek design. The COOLPIX S52c is available in a variety of brilliantly chic colors including Gloss Silver and Purplish Black^*2, while the COOLPIX S52 is available in Silver, Purplish Black, Coral Pink, Beige Gold, Matte Black, Gloss Red and Forest Green^*2.

*1my Picturetown services vary according to region.
*2Color availability may vary according to region.

Note:Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S52c/S52 Feature Highlights

Optical lens shift VR image stabilization

The COOLPIX S52c and S52 both feature an especially compact built-in “right-angle” optical VR 3x Zoom-NIKKOR lens. Offering a pleasing 38-114mm range (35mm format equivalent), it not only delivers great compositional freedom, but also overcomes the effects of camera shake to produce clearer, sharper images.

ISO 3200 capability for extended shooting range

Extended light sensitivity of up to more than ISO 3200 allows users to capture fast moving subjects or shots in lower lighting conditions with impressive clarity. Also available is AUTO ISO control, which automatically selects the optimal sensitivity for the shot across a range between ISO 100 and 800, and up to ISO 2000 in High-Sensitivity mode.

my Picturetown for image storage and wireless sharing (COOLPIX S52c only)

The Picture Mail button makes it easy to send shots directly from the camera to Nikon's my Picturetown server, allowing instant sharing to friends anywhere. Utilize Picture Bank to upload and save pictures onto my Picturetown's secure server.

Expansive 3.0-inch LCD monitor for quality viewing and menu operation

A high-contrast, large 3.0-inch LCD monitor offers excellent satisfaction in handling, shooting and viewing, even out in daylight. The monitor features 230k-dots of high resolution, a wide vertical and horizontal viewing angle of 170 degrees, anti-reflection coating implementing sophisticated finishing technology and an acrylic panel that prevents scratches and fingerprints.

Nikon COOLPIX S52c/S52 Other Features

Three Unique Nikon Image Innovations
- Face-priority AF, In-Camera Red-Eye Fix, and D-Lighting
Light weight with highly compact dimensions
Macro shooting from as close as 4 cm (1.6 in.)
4x digital zoom extends compositional freedom
Improved menu interface, available in a choice of 23 languages
Time zone function for easy setting of multiple locations
Approx. 38 MB of internal memory
SDHC card compatibility
USB connectivity
PictBridge compatibility

Nikon COOLPIX S52c/S52 Specifications

Swipe horizontally to view full table.

Effective pixels	9.0 million
Image sensor	1/2.5-in. CCD; total pixels: approx. 9.30 million
Lens	3x Zoom- NIKKOR; 6.3-18.9mm (35mm [135] format picture angle: 38-114mm); f/3.3-4.2; 12 elements in 9 groups; Digital zoom: up to 4x (35mm [135] format picture angle: 456mm)
Focus range (from lens)	30cm (1 ft.) to infinity (∞); Macro close-up mode: 4cm (1.6 in.) to infinity (∞)
Monitor	3.0-in., 230k-dot, wide viewing angle TFT LCD with anti-reflection coating
Storage media	Internal memory (approx. 38 MB), SD memory cards
Image size (pixels)	3456 x 2592 (High: 3456/Normal: 3456), 2592 x 1944 (Normal: 2592), 2048 x 1536 (Normal: 2048), 1024 x 768 (PC: 1024), 640 x 480 (TV: 640)
Vibration Reduction (VR)	Optical lens shift VR
ISO sensitivity	ISO 100, 200, 400, 800, 1600, 3200, Auto (auto gain ISO 100-800), High-Sensitivity mode (ISO 100-2000)
Interface	S52c: Hi-Speed USB, IEEE 802.11b/g S52: Hi-Speed USB
Power sources	Rechargeable Li-ion Battery EN-EL8 (supplied), AC Adapter EH-63 (S52c: supplied, S52: optional)
Battery life	Approx. 200 shots with EN-EL8 battery (based on CIPA standard)
Dimensions (W x H x D)	S52c: Approx. 97.5 x 59 x 21 mm (3.8 x 2.3 x 0.8 in.) excluding projections S52: Approx. 93 x 59 x 21 mm (3.6 x 2.3 x 0.8 in.) excluding projections
Weight	Approx. 125 g (4.4 oz.) without battery and SD memory card
Supplied accessories^*	Rechargeable Li-ion Battery EN-EL8, AC Adapter EH-63, USB Cable UC-E13, AV Cable EG-CP15, Strap AN-CP14 or AN-CP19, Software Suite CD-ROM
Optional accessories	AC Adapter EH-63, Battery Charger MH-62

*Supplied accessories may differ by country or area.

System Requirements

OS	Macintosh: Mac OS X version 10.3.9, 10.4.x Windows: Windows Vista (32bit), Windows XP Home Edition/Professional pre-installed models
Note	CD-ROM drive required for installation. Only built-in USB ports are supported

*Microsoft®, Windows® and Windows Vista™ are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Macintosh®, Mac® OS and QuickTime® are either registered trademarks or trademarks of Apple Inc. in the United States and/or other countries. The SDHC logo is a trademark. PictBridge is a trademark. D-Lighting technology is provided by Apical Limited. The FotoConnect logo is a trademark. The FotoNation logo is a trademark. Products and brand names are trademarks or registered trademarks of their respective companies.
*Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. April 2008