About

Design Center

Our Mission and Duties

Expanding the Possibilities of Design, Creating New Value

Nikon design is not just about product colors or shapes. While totally committed to being creative, Nikon also stays connected to customers in order to provide the right solutions for any potential needs and challenges they may be facing. From user experience design of products and services to enhancement of brand value, we continue to expand the scope of our activities through designing with a "future-driven" mindset that envisions what the future should look like.

Values

The Three Values Realized by the Design Center
  • alt text

    01

    Design for
    Brand Building

  • alt text

    02

    Design for
    Customer Experience

  • alt text

    03

    Design for
    Innovation

  • 01

    Design for
    Brand Building

    The purpose of Nikon's existence, our vision and the roadmap for the future. Nikon is committed to enhancing engagement with stakeholders, including customers, through various different forms of communication.

  • 02

    Design for
    Customer Experience

    We aim to enhance customer experience through products and services UX (user experience), appearance, UI (user interface), and contents such as graphics and movies.

  • 03

    Design for
    Innovation

    Nikon creates new value by identifying the potential needs and essential issues of our customers and pairing them with Nikon's diverse technologies.

alt text
alt text
alt text

Design Fields

  • Branding

    We develop various activities from brand strategy planning to corporate advertising and sponsorships to broadly promote brand awareness.

  • Communication Design

    We design a wide range of touchpoints beyond simple graphic design to attractively communicate Nikon’s brand and business efforts.

    Interviews

  • Spatial Design / Exhibitions & Events

    We engage in activities that effectively and clearly communicate the value of Nikon’s brand and technologies through spatial design and production for exhibitions and showrooms.

    Interviews

  • Industrial Design

    We create user-friendly, functional, and aesthetically appealing product designs by understanding user needs and crafting design strategies that span across different products.

    Interviews

  • User Interface Design

    We design easy-to-use and attractive software UIs by organizing information structure, and utilizing methods such as prototyping, and usabilitiy testing.

    Interviews

  • Service Design

    We provide design that takes into account the operations of the user and the service provider, using methods that build a mechanism for the creation and continuous provision of value from the user’s perspective.

  • Project Management

    We strengthen the building of broad organizational foundations, from medium- to long-term management planning of design organizations to design quality control and human resource development.

What Nikon Design Values

What Nikon Design Values

message

Brand

Brand
Design