The completion of two photo collections that tell all there is to know about NIKKOR lenses

A complete collection of original photos by photographers active around the world

November 1, 2013

TOKYO - Nikon Corporation is pleased to announce the completion of "Eyes of Nikon" (published by D.D.WAVE Co., Ltd.), a collection of images by photographers active the world over, as part of activities commemorating the 80th anniversary of NIKKOR photographic lenses. "Eyes of Nikon" will feature images in which the unique characteristics of individual lenses are maximized by distinguished photographers, as well as explanations of NIKKOR lenses by developers themselves with the history, background, intent, and technologies behind the design and development of those lenses.

At the same time, "Masters of the Light", a collection of artistic images photographed with digital cameras and lenses, and created with the full cooperation of Nikon, will be available around the world through D.D.WAVE Co., Ltd.

Based on the theme, "ART meets TECHNOLOGY makes HISTORY", the international photographers contributing to these two photo collections have aimed for the ultimate in photo quality and made the most of NIKKOR lens technologies cultivated over the past 80 years to express the world of photographic art. All images in the two collections were captured using Nikon cameras and lenses.

What's more, a photo gallery tied to "Eyes of Nikon" will be launched on the global brand site, "nikkor.com" (http://www.nikkor.com/), to coincide with release of the photo collection (scheduled for December). "nikkor.com" offers online contents created to share the appeal of NIKKOR lenses with the world. The website continuously offers insight into the epoch-making technologies Nikon has developed with artistic images and explanations of the lenses used to capture them, allowing visitors to the site to get to know NIKKOR lenses from a variety of angles.

Throughout its long history of developing and utilizing optical and other advanced technologies for use in the development and manufacture of cameras and lenses, Nikon has proposed many ways to enjoy photography. Nikon will continue offering varying lenses that will further enhance the reliable quality of our cameras equipped with new technologies.

Photo collection release overview

"Eyes of Nikon"
A collection of original photos by twenty photographers active around the world, as well as explanations of the NIKKOR lenses.

"Masters of the Light"
A collection of artistic images photographed with digital cameras and lenses

Primary "nikkor.com" (http://www.nikkor.com/) contents

History: Contents outlining the history of NIKKOR lenses. Introduction of the optical technologies and other advanced technologies adopted for past lenses.

• *Launch scheduled for December 2013

Technology: Introduction of unknown stories and design intent that gave birth to NIKKOR lenses through interviews with designers, developers, and those who manufactured the lenses at the Tochigi factory.

• *Launch scheduled for December 2013

Eyes of Nikon: Photo gallery tied to the "Eyes of Nikon" photo collection. Photos by the world's top photographers with explanations of the NIKKOR lenses used to capture the photos by developers of the lenses.

• *Launch scheduled for December 2013

NIKKOR — The Thousand and One Nights:Tales by Nikon engineers detailing the unique characteristics of NIKKOR lenses, as well as their past, present, and future.

• *Available now

The 80th Anniversary of the NIKKOR brand and NIKKOR sales

NIKKOR is Nikon's brand of photographic lenses. This year, the NIKKOR brand celebrates its 80th anniversary. The NIKKOR name arose from adding "r"—a common practice in the naming of photographic lenses at the time the name was established—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

In 1959, Nikon released the Nikon F SLR camera as well as its first NIKKOR lens for Nikon SLR cameras, the NIKKOR-S Auto 5cm f/2. The Nikon F mount adopted for the Nikon F continues to be the mount used in the latest Nikon digital SLR cameras with no change to its original mechanical form. In 2011, Nikon released the new Nikon 1 series of advanced cameras with interchangeable lenses, incorporating the new 1 mount developed for the cameras. This is just one of the ways in which Nikon has steadily expanded its lineup of lenses incorporating optical technologies and superior quality cultivated over the years, as well as other advanced technologies, users have come to expect. As a result, total production of NIKKOR lenses for cameras with interchangeable lenses reached 80 million in June 2013.

Nikon's own high-quality standards are applied to all stages from initial design and development to final product release for design that responds to user needs, and production system and inspections that ensure the superior quality of NIKKOR lenses.

Nikon's lineup of lenses for cameras with interchangeable lenses currently consists of more than 80 types of lenses, including ultra wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced cameras with interchangeable lenses.

The information is current as of the date of publication. It is subject to change without notice.

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