Nikon's Philosophy

Nikon has maintained an unwavering commitment to the study of light with the corporate philosophy, “Trustworthiness and Creativity”. But today, as we become ever more global, what is the true value that we have to offer? To answer this all-important question, in 2007, we enacted “Our Aspirations — Meeting needs. Exceeding expectations.” as the new vision to create a new Nikon.

Our Philosophy

Our corporate philosophy of “Trustworthiness & Creativity” — simple words that are not easily put into practice. These important words represent unchanging principles to which we will always be dedicated.

Our Aspirations

“Our Aspirations” mean not only to meet the needs of customers but also to provide customers with new value that exceeds their expectations.
“Meeting needs. Exceeding expectations.” is our vision for the future.

• Providing customers with new value that exceeds their expectations.
• Sustaining growth through a break with the past and a passionate commitment by one and all.
• Maximizing our understanding of light to lead the way towards transformation and a new future.
• Maintaining integrity in order to contribute to social prosperity.

Our Commitments

We are therefore implementing a policy for realizing our aspirations that consists of making four key commitments.

Be broad-minded and well-informed in order to act quickly and resolutely.

Pioneer new potential through self-study and insatiable curiosity.

Harmonize diverse skills by thinking out of the box and communicating effectively with others.

Work with diligence and sincerity as a responsible individual.