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The role of Nikon within society is to provide the support people need to realize their dreams. In order to successfully carry out this mission, we must constantly strive for technical innovation, and remain a corporation driven by energy and passion. Our brand symbol accurately represents this ambitious goal.
The new symbol conveys an unleashing of the power of imagination turned into infinite possibilities of technical innovation and creativity.
The motif of sequential rays conveys "infinite possibilities within the domain of optics." The new graphic symbolizes Nikon's determination to fulfill its mission and meet customers' expectations. The Nikon logo and yellow brand color remain as important visual elements, which have garnered the company a global reputation for high quality and trustworthiness.
The yellow color is the representation of the emotional images unique to Nikon, such as "depth" and "passion."
The black color used in the Nikon logo represents the "high quality" and "trustworthiness" that Nikon has earned over decades.
