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November 4, 2009
Cricket is the official national sport of India, where most of the 1 billion strong people are passionate cricket fans.
Following on from last year, Nikon will again this year support the three-match India-Sri Lanka test series hosted by the BCCI (Board of Control for Cricket in India) as an Associate Sponsor.
The first test match is scheduled to be held from 16-20 November in Ahmadabad, the second test match from 24-28 November in Kanpur, and the third test match from 2-6 December in Mumbai. Test matches constitute a traditional form of cricket match that last up to a maximum of 5 days.
The Nikon logo will be displayed at grounds, on the back boards of press conferences, etc. to promote the corporate brand. The test matches will be broadcast live in India on Neo Sports, and will also be broadcast in various other nations.
