Nikon marked its 100th anniversary on July 25, 2017. In commemoration of the company’s centennial celebration, digital signage advertising was implemented for seven days from July 24th to 30th at various locations, including Shinagawa Station in Tokyo, which is the closest train station to Nikon Headquarters, as well as on trains that run in the Tokyo and Kinki metropolitan districts. It delivered message of appreciation along with a number of epoch-making products and technologies that widely contributed to the society in the period of 100 years.
On June 17, 2017, Nital S.p.A., Nikon’s Italian distributor, organized an event to celebrate the 100th anniversary by
challenging to set a new world record by making “The Largest Human Image of a Camera”.
The event took place at the Palazzina di Caccia di Stupinigi (the Hunting Residence of Stupinigi) in northern Italy. Far exceeding the previous record involving 250 people, a staggering total of 1,454 people – including Nikon users, photo enthusiasts, and employees of supporting companies and retailers – gathered to form a human image of a gigantic Nikon SLR camera. The image had to be in the perfect shape of a camera to achieve the record.
The image was rigorously checked by a panel of judges to count the crowd and verify whether the formation looked like a camera, and it was successfully certified as a new world record.
The process of achieving the world record can be viewed on video and slideshow (in Italian) https://www.nikonclub.it/evento100anni